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Branding Rules for Development

How JobJitsu brand principles drive product and engineering decisions.

Cursor enforces these via .cursor/rules/branding-development.mdc (always on).

Principles​

  1. Never expose raw AI terminology unless useful. Prefer agent, on-device, draft, review. Keep LLM/model/prompt language for advanced settings or engineering docs.
  2. Say "Agent" instead of "LLM" in the UI. Status chrome: Agent · On-device, not Local LLM.
  3. Always reinforce local-first privacy. “Stored on this device.” “No data leaves this device.”
  4. Use calm, encouraging language. Coach voice — see VOICE_AND_TONE.md.
  5. Never pressure the user. No FOMO, streaks, guilt, or urgency theater.
  6. Human approval is required before external actions. Agent prepares; Send requires the user.
  7. Keep interfaces clean and uncluttered. One job per view; no cockpit sprawl.

On-device · On-target · On your terms — see brand guidelines.